In business school, case studies of successful companies often involve a story of an innovator who created physical products and services, mass media, or services at scale for global consumers. Yet I’d assert that web-based Facebook is one of the most brilliant business models we’ve ever seen. If you use the service, Facebook has you to thank for all your hard work.
Despite yesterday’s IPO closed at nearly opening price, it’s important to pause and think about how this company’s market cap reached $100 billion (for context, Pepsi is at par at $106b)....
